From ABC NEWS : We knew that the Human Right Campaign’s (HRC) red and pink logo in support of gay marriage had spread across the web at a record pace, but Facebook is now confirming that with some numbers.
Facebook says that millions of people change their profile photos every day, but on Tuesday, March 26, the day the HRC asked gay marriage supporters to “paint the town red” with a new logo, 2.7 million more users changed their photo compared with the previous Tuesday. Profile photo uploads were up by 120 percent, it says. Facebook has more than a billion users.
Facebook doesn’t have exact numbers on whether all those users changed it to the pink and red logo or some variation of it. Facebook did confirm that the rise in uploads occurred after the HRC released its status message encouraging people to change their pictures in support of gay marriage.
“We find that the increase in uploads does indeed start around the time when HRC began urging their Facebook followers to change their profile photos at 1 p.m. EST,” Facebook’s Data Science Team said in a blog post today.
Wondering how old many of the profile photo-switchers were? Facebook also says that more people around age 30 changed their profile photo, in comparison to the previous Tuesday. According to the data, “roughly 3.5 percent of 30-year-old Facebook users updated their profiles in response to the events surrounding the HRC campaign.”
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